INSIGHTS

Practical Knowledge for a

Stronger Franchise Industry.

Videos, articles and resources for franchisors and franchise suppliers.

ARTICLES, VIDEOS AND STORIES

For Franchisors

Practical guidance for building and running a stronger franchise system.
Franchisor interviewing a prospective franchise candidate
FRANCHISORS · VIDEO

FranDev: 10 Self-Qualifying Homework Assignments for Franchisee Candidates

Find out whether a candidate will actually follow your system before you award them a franchise.
Long straight highway through the desert toward distant mountains
FRANCHISORS · ARTICLE

Driving the System: How Franchisees Can Fuel Their Own Success

The franchisor provides the vehicle and the roadmap. Franchisees bring the fuel.
Hand holding a crystal ball reflecting trees
FRANCHISORS · ARTICLE

Psychic Technology for Franchisors: Knowing What Franchisees Don’t Know

How franchisors can anticipate franchisee questions and needs before they come up.
Fisherman beside small wooden boats on a calm lake at sunrise
FRANCHISORS · STORY

The Mexican Fisherman

A short, timeless story about ambition, balance and what success really means.
FRANCHISE SUPPLIER EXECUTIVE BRIEFING

For Franchise Suppliers

A video series from Dan Martin, CFE on building stronger relationships with franchisors and franchisees.
Franchise Supplier Executive Briefing, Introduction title card presented by Dan Martin, CFE
SUPPLIERS · INTRODUCTION

Building Smarter Relationships Between Franchise Suppliers and Franchisors

How IFX helps franchise suppliers navigate the franchise channel, win clients and grow.
Franchise Supplier Executive Briefing, Chapter 1 title card presented by Dan Martin, CFE
SUPPLIERS · CHAPTER 1

The Reality of Exhibiting: Political, Practical and Psychological

What it really takes to engage franchisors and franchisees at shows and beyond.
Franchise Supplier Executive Briefing, Chapter 2 title card presented by Dan Martin, CFE
SUPPLIERS · CHAPTER 2

Seeing the Relationship From the Franchisor’s and Franchisee’s Point of View

Understand both sides of the system and bring solutions that actually help.
STAY CONNECTED

Stay Informed. Build a Stronger Franchise Industry.

No obligation. Just a conversation about your goals.